This is a critical time for CNBC Fast Money with initial tests being conducted. It was noted that the CNBC rating has plummeted in the past years as cynical stock traders tried to escape the slowly crumbling industry. However, CNBC executives believe that the market is reviving to its old glory, even with the verge of new competition. How can we say that this US financial investing TV programis profitable?
Even though CNBC ratings might have been suffering from negatives, the network is still in high-revenue tier. Take note of its pretax income of about $ 270 million. With the US reserves and economic monitoring will continue to be the meat of financial talk shows, which is really the nature of the network’s plan to entice its viewers. However, this financial TV program is seen to be more appealing to a more natural type of consumerists or those traders who doesn’t give so much fuss about the weak points but just want to try venturing out with stocks and try to be rich. Is stock-picking important to CNBC?
The answer is yes. The kind of stock-picking in CNBC Fast Money is quite sensitive. In the past trading years in 1990s, CNBC received criticisms for including too many members in the panel who sometimes crazily peddling on stocks even without careful analysis. But CNBC defended that they had found a way to offer new responsible programs. However, the primary idea of the show will still revolve around turning money in the shortest period of time. What are expected changes in CNBC Fast Money?
Since news and analysis on financial trends have turned into measly commodity of the financial world, the network has to consider presenting news and financial information in the most innovative way without compromising responsible programming. The executive producers also want to include cultural relevancy on the program by providing access to the viewers and teaching them how to use such information for their stock trading. How could this happen?
Perhaps the secret of CNBC Fast Money is to widen its appeal without compromising its reputation among its advertisers. The network targets Class A and B market to maintain its standing as a major player in the business world. Fast Money TV program is indeed a primary network asset of CNBC. However, programming is in constant change with new ideas cropping up to develop the program and to implement changes. Talk shows and late night shows could be a challenge yet Fast Money is still a major TV phenomenon.